The brand bears the name of the property of the best Cuban tobacco growers, Don Alejandro Robaina, Who comes from a Family of tobacco growers who set up in the tobacco region of San Luis, at the middle of the last century - the area having the best fine tobacco plantations and wrapper tobacco of the Vuelta Abajo region.

Approximately 30% of the tobacco exported from Pinar del Rio provice use vegas Robaina (Robaina Tobacco plantations) wrapper, marking it a tobacco legend. This brand is a testimony to the work of the farmers of Vuelta Abajo and especially to him who bestowed his name upon it, for the achievements accomplished during the last few years.